What can the editor in chief of the legendary Interview magazine and ex-editor in chief of the fashion Bible VOGUE, Alyona Doletskaya, teach you?
The world of gloss is another world, you say. And you would be absolutely right. This isn’t about us regular Joes after all, you say. And here is where I disagree with you.
It turned out that Doletskaya’s colossal glossy experience was absolutely applicable to regional work. Yes, in Petrozavodsk, there’s hardly the opportunity to sit in a private club with Robert De Niro and receive a lazy answer to every question “Well, you know…yeah.” Jude Law probably won’t give me an exclusive interview. The chance to talk with Jessica Lange will also present itself later. But Petrozavodsk has its own heroes, and its own worthy topics. The main idea was to present them from a new angle — and for this, there was no better than the experienced advice of Doletskaya.
A 3-day intensive — from basics to detailed analysis, we examined advertising, marketing, technological interviews, photographs, leadership, the work of the editor in chief and even their authorial style. It seemed like we discussed everything. Surprisingly, all of this information cemented itself in my head. Everything was in its place and ready for use.
Alyona is magnificent.
She was competent, fascinating, professional, and at any time ready to help with the even less simple material — for this, she possesses a special gift. I was struck by how tenaciously she works. She remembers little things and can easily quote from a student. In an hour and a half, checking 40 notes that should not exceed 200 words, but were in fact 300 words or more is a normal working process, with high efficiency. Not one stylistic accent, not one word is without attention.
This is how the best professional glossy journalists work. It’s necessary to seek out this level.
And I cannot help but mention the people. Uncomplicated, polite, real, human relationships between the master-class participants. Each of the three days passed with a wonderfully pleasant working atmosphere. Alyona answered every question, gave feedback, and thorough answers. Always with a smile, always maintaining a visual and emotional touch. After the commencement ceremony, it was nice to see how much our words of gratitude touched her. Could it be that Alyona Doletskaya did not expect flowers from her students? Of course, she expected them! She’s simply a lively, feeling, and kind person. She’s wonderful!
I want to talk about the organizers at Pencil Group, Evgenia Ovcharenko and Alexandra Korneva, separately. I won’t write about professionalism — that’s obvious. But the way you personally came to each student at the end of the third day, and by name, thanked us for coming and participating, is one of the main highlights for me. I wish you extraordinary luck! When people invest not only their resources and time in their work but also their soul, it’s truly felt.
If you want to summarize my review in two words, it would be this: