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Galina dispelled every doubt, allowing looking at her offspring from a new angle, looked more closely at her audience, and my own, which day after day, open the news portal.

I dreamed of hearing Galina Timchenko even a year ago. Because I needed a push. Because I didn’t understand where to go further. Because I was not sure whether we did everything right, I doubted and doubted and doubted…We stumbled on the most obvious, rejoiced when the audience grew, caught and analyzed every peak, went beyond our limits, and had painful failures. We grew for 2 years, not knowing all the while, that we needed to open a new door and change something…Arriving at “Rolling Pin” with a disorganized mind was an accurate description of me. I wanted to understand everything and 1000 more questions than I knew the answers to. And I got the answers. I loaded myself with such experiences so as to beat the next “conscious block.

We are going in the right direction. We are guided now by our own intuition and understand that we were making the same mistakes over and over again. We were inventing the wheel again and again when it had already long been invented for us. Galina dispelled every doubt, allowing looking at her offspring from a new angle, looked more closely at her audience, and my own, which day after day, open the news portal.”

At first, there was fear that it would be impossible to carry national concepts to a regional scale. But now, with time, I understand that everything works out. We were shown how to take idea processes further. They helped us with search advice and audience engagement, media trends, news filters, and, of course, strategy, which is the main focus. I would even say that I flew thousands of kilometers. How funny it sounds, but until this moment strategy was a phantom phenomenon in the work of an editorial board. Building these techniques into a single mechanism that works for news was only possible after the two intensives with Timchenko. A gigantic thank you!

It was not difficult, but rather extremely interesting. Two days was like 2 minutes with concrete examples, detailed advice,  funny distractions, and ready working materials. Everything fell into place. Everything was as I wanted, even more. A special thank you to  “one group”, who presented their own sites and projects. It was interesting to observe the regions, ideas, and their embodiments. I applauded the souls of Minsk and Ekaterinburg, with pleasure listened to “Rain”, was glad for EventHeads.ru, and became interested in niche projects. I would have seen and heard even more if I could.

What wasn’t there enough of? Time. Like always. It doesn’t happen often, and I would listen to the wonderful Galina Timchenko longer and more. I would love to work on her team if even for a month – I have dreamed about this editorship. I didn’t have enough time with her. But at least I got two days and pieces, and the puzzle develops as it should. So, we continue to look for a new blue ocean, smile, and wave.

P.S. Thank you to the Pencil Group Team for organizing and hosting. Everything was amazing.

 

Tatiana Garvish, editor in chief of Regional Information agency “Orenburg” portal – RIA56

Everybody is in their places and happy to help.

Alyona is magnificent. The best professional glossy journalists work this way. It’s necessary to seek out this level.

What can the editor in chief of the legendary Interview magazine and ex-editor in chief of the fashion Bible VOGUE, Alyona Doletskaya, teach you?

The world of gloss is another world, you say. And you would be absolutely right. This isn’t about us regular Joes after all, you say. And here is where I disagree with you.

It turned out that Doletskaya’s colossal glossy experience was absolutely applicable to regional work. Yes, in Petrozavodsk, there’s hardly the opportunity to sit in a private club with Robert De Niro and receive a lazy answer to every question “Well, you know…yeah.” Jude Law probably won’t give me an exclusive interview. The chance to talk with Jessica Lange will also present itself later. But Petrozavodsk has its own heroes, and its own worthy topics. The main idea was to present them from a new angle – and for this, there was no better than the experienced advice of Doletskaya.

A 3-day intensive – from basics to detailed analysis, we examined advertising, marketing, technological interviews, photographs, leadership, the work of the editor in chief and even their authorial style. It seemed like we discussed everything. Surprisingly, all of this information cemented itself in my head. Everything was in its place and ready for use.

Alyona is magnificent.

She was competent, fascinating, professional, and at any time ready to help with the even less simple material – for this, she possesses a special gift. I was struck by how tenaciously she works. She remembers little things and can easily quote from a student. In an hour and a half, checking 40 notes that should not exceed 200 words, but were in fact 300 words or more is a normal working process, with high efficiency. Not one stylistic accent, not one word is without attention.

This is how the best professional glossy journalists work. It’s necessary to seek out this level.

And I cannot help but mention the people. Uncomplicated, polite, real, human relationships between the master-class participants. Each of the three days passed with a wonderfully pleasant working atmosphere. Alyona answered every question, gave feedback, and thorough answers. Always with a smile, always maintaining a visual and emotional touch. After the commencement ceremony, it was nice to see how much our words of gratitude touched her.  Could it be that Alyona Doletskaya did not expect flowers from her students? Of course, she expected them! She’s simply a lively, feeling, and kind person. She’s wonderful!

I want to talk about the organizers at Pencil Group, Evgenia Ovcharenko and Alexandra Korneva, separately. I won’t write about professionalism – that’s obvious. But the way you personally came to each student at the end of the third day, and by name, thanked us for coming and participating, is one of the main highlights for me. I wish you extraordinary luck! When people invest not only their resources and time in their work but also their soul, it’s truly felt.

If you want to summarize my review in two words, it would be this:

T-H-A-N-K Y-O-U!

Maksim Kirikov, editor in chief of glossy magazine RTZ in Petrozavodsk

I have five years of experience in journalism and around eight in PR. The media never seemed such a black box. We opened it with Konstantin Bocharski in his course “Business and Media: PR in Practice.”

Ekaterina Soloveva, PR Director at bar-restaurant “Happiness” and Trigger Agency

3 days to change your thinking, the trajectory of fate and understand your purpose. I’m awed. Alyona’s energy, strength of the soul, tenacity of word, brought ecstasy to my soul.

DIGITAL. DYNAMIC. DEVELOPMENT

I’m impressed by the level of organization of the course #internalempire from Andrei Savelev (creative director of Evening Urgent) in 2014 – I was 100% sure, that the #glossyjournalism intensive with Alyona Doletskaya would take us to the highest level.

The second I read about the upcoming event, I made the decision that regardless of the 9000 kilometer distance, I would attend.

After flying 9 hours from Khabarovsk to Saint Petersburg, I was convinced that everything was not in vain.

I got all that I expected and more. I am simply in a trance from my experience. I’m awed. Alyona’s energy, strength of the soul, tenacity of word, brought ecstasy to my soul.

 

 

Олеся_СокуренкоAlesia Sokurenko, PR Director, Geometria Habarovsk

The course was, of course, incredible – with illustrative examples and fascinating stories from the life of an editor…Everything was clear, on point and done with humor. I admire, of course, Timchenko’s passionate love for her course.

«There are no recipes. You need to read books!читать!» – jokes Galina Timchenko after another question about editorial and journalistic success.

In Saint Petersburg from the 27-29 of July, the ex-editor in chief of Lenta.ru shared the wealth of her professional experience with her colleagues. Ta-da! Without exaggeration, that’s exactly how it was.  

The course was, of course, incredible – with illustrative examples and fascinating stories from the life of an editor…Everything was clear, on point and done with humor.

We spoke about the tone of language, about the rules of editorial life, and about what news should “go to hell”, why editors need their own mantra, how to negotiate with news media and authors…We discussed every interesting and important thing in internet publication in three days.

I admire, of course, Timchenko’s passionate love for her course.

In any job, in my view, this is a million times for power than any “simply hardworking…”

My colleagues and I have recharged with this energy fully, not to mention the benefits of first-hand knowledge…

Galina, thank you for the sincerity and love that you radiate!

Anastasia Antonovich, editor-in-chief, Bird Magazine

For the third day, Konstantin Bocharski is teaching us how to communicate with media! My mind is boiling – so much is new! Thank you to Pencil Group for the chance to participate!

Artyom Alexeiev, Brand Creator, Kindness

An incredible amount of information that is useful not only to journalists but also to those who are engaged in web-building / design / content. Thank you to Galina Timchenko for three days of immersion in the basest of basics, theory, and practice!

I was wildly jealous of editors who could try everything in practice.  Editorial politics, statistical volatility, long reads, big data, word clouds of headlines – this was an elegant solution to many different problems. I immediately understood, in whatever the publication is writing about, on the side of the bend is or vice versa –  everything is ok.

Thank you to Galina Timchenko for three days of immersion in the basest of basics, theory, and practice!

And much respect to the organizers – 3D Journalism. I might only have dreamed about this course! For me – better late than never.

 

Anna Zhernovnikova, Journalist

Everything was too good, very professional. There are no words for how impressed I was with everything we learned in these three days. Gain priceless knowledge from the legend of glossy journalism.

Just as the I promised the best organizers Evgenia and Alexandra, I’m writing my review of the event of the year – the glossy journalism course from Alyona Doletskaya. You asked for constructive criticism. Don’t wait up! Everything was too good, very professional. There are no words for how impressed I was with everything we learned in these three days. And I won’t tire of thanking you! You gave every participant the chance to participate in a dream, and gain priceless knowledge from the legend of glossy journalism, to listen to her praise, approval, and of course, criticism.

Praise and approval from Alyona Doletskaya are amazing, but I admit that I received more criticism. But you know that this is more useful than praise. Praise and approval inspire and relax you, but criticism leads me to direct action, to work on myself and improve. F. Scott Fitzgerald has an excellent story, “The Four Fists”. The main character, a large businessman, is asked questions by reporters about how he came to success. What he remembers is that, during his life, there were people who explained his mistakes not with praise, but with a slap.  The slap is an eye-opening lesson for him; he sees himself and his mistakes for what they are and improves his situation. The criticism of Alyona Doletskaya was such a “slap” for me, from which I, just like Fitzgerald’s hero, gained a “sensation of extraordinary clarity and enlightening sanity.”

Now I know what I do incorrectly, and most importantly, how to fix it. In an interview, Alyona Doletskaya answers the question who she still dreams of interviewing: “I don’t dream, I do the interview.” Thanks to criticism, “slaps” and that all that intelligent, excellent, and timeless knowledge that was planted in our heads by Alyona during the three days, I now no longer dream, but do. I work on myself, learn, and get to my goal in slow but steady steps.

 

Olga Dudkevich, editor-in-chief, Online Magazine, dvtrend.ru

Alyona Doletskaya is amazing: intelligent, open, clever, ironic, and very subjective. We discussed covers, headlines, carry-outs, wordplay, photography, the differences between print and internet media and rumors about the death of gloss are exaggerated…It was intensive, interesting, and meaningful!

 

Ekaterina Kazanina, Co-founder, Project“Matryoshka”, Author of blog Girlswhoinspire.com